Realtor.com meets ‘homebuyers wherever they are’ with ChatGPT integration
Realtor.com's ChatGPT integration gives buyers affordability and neighborhood insights. However, they'll need to go to Realtor.com to view listings. ...
Read Full Article
Interactive: Where immigration shored up waning housing demand
In this series of maps and tables, Intel explores which U.S. markets got hit with a double-whammy of outbound movers and reduced immigration flows last year....
Read Full Article
The AI Sales Agent for New Homes Is Here, And There’s No Going Back
A typical new development project has hundreds, often thousands, of leads, and only one or two agents to work them....
Read Full Article
I believe in seller choice. That’s exactly why I’m concerned
What happens at the kitchen table is what concerns Darryl Davis. Real seller choice begins with real information. Agents must ensure the seller understands both sides of any strategy before they sign....
Read Full Article
Why marketing freedom is the fight of our professional lives
Robert Reffkin’s op-ed exposed an industry fault line, Greg Hague writes. Here’s why MLSs need to adopt more flexible coming-soon policies. ...
Read Full Article
How ‘coming soons’ could lead to DOJ intervention
In this episode, Art Carter, CEO of CRMLS, and Ed Zorn, VP and General Counsel, unpack one of the most heated and misunderstood topics in real estate right now....
Read Full Article
Stability and scale are becoming the new recruiting advantages
Top agents are rethinking brokerage decisions as stability, culture and long-term opportunity take center stage....
Read Full Article
These real estate social media posts actually generate leads
Use these social media post ideas from Listing Leads' Jimmy Mackin to generate more leads — not likes....
Read Full Article
Meta lawsuits, Sora shutdown, X ad loss reveal the cost of engagement
The systems that once made visibility easy are under pressure. Here’s how that changes the way real estate professionals should approach content....
Read Full Article
See how much the drastic interest rate spike cut your buying power
Rates began spiking after the US and Israel began a military campaign against Iran. This tool shows how much spending power buyers have lost since then....
Read Full Article